If you have never done this I highly recommend it. Open up Google (or any search engine) and type your name in quotes and hit enter. In less than five seconds you will see what the world knows about you. Well at least you and anybody else in the world with your first and last name combination. If you have a common first last name duo then you will have to browse through the sites to determine which entries are really about you and not the John or Jane Public that lives in another city. If you have a unique name then rest assured what ever results come up in the search are probably about you.
Once you get the results then get to reading. You may be pleasantly surprised or horribly shocked to see what is floating on cyberspace concerning your life. But at least you will know WHAT is on cyberspace with your name attached.
I read that in this information age people should take control of their online persona. In doing so you have a level of input on what people find when they search your name on the net. It’s called online branding. From potential employers to potential clients to potential dates people may research your name to determine if they want to do business or interact with you. There is not much you can do to stop someone from mentioning you unfavorably in their blog or preventing an ex-friend from posting pictures of you on Flicker. But you can post enough of your own content on the net where the search results that are returned are information you have generated. Because if somebody is going to mention you on the net it might as well be you.
Here are some ideas to get you started on rescuing your internet persona. If you’re lucky your name is still available as a domain name. If so then buy it. Like as in now. I bought www.alisalawton.com a few weeks ago and now when my name is typed into Google the first result that pops up is my website. As a matter of fact when you type my name in Google all the results on the first page contain information I generated from profiles I created. Which brings me to a second idea. Create websites and profiles of yourself. From Facebook to MySpace to Twitter you can create a profile that allows people to learn about you what you want them to learn. Want a website? Then start a blog and then link your domain name, which hopefully is http://www.yourname.com, to your blog. You can start a blog on www.wordpress.com, www.blogger.com, or www.livejournal.com.
Your blog can be anything you want it to be. Talk about your favorite hobby, your experiences of being a parent, post your poetry or your art, or your photography. Love the news or celebrity gossip then blog about that. Are you a spots fan then start a sports blog. Just blog about something you have a passion or interest in. Then keep that blog updated. In terms of profiles find an online community that focuses on your hobby and start a profile there and interact with people of similar interests. The key factor here is to start generating content on the net with your name attached.
You can make this project as in depth or as simple as you prefer. The important thing is to have input into what others find when they do an internet search on you.
The many sides to writing
Writing poetry is what I do and sharing it is what I enjoy. What I have learned is that to share poetry a poet must make a HUGE effort to introduce themselves to the world and stay relevant. Which means every day I spend time on the internet working on what I’ve learned is termed an “author’s platform”. This is a side of writing that is new for me and has proven to be challenging and rewarding.
An author’s platform is an author’s media outlet to the public. A way to stay on the minds of your fans. This can include a main website, interactive sub-websites, Facebook and MySpace pages, Twitter accounts, email newsletter, profiles on niche social networking sites, blogs, writing articles, writing book reviews, podcasts, videos, doing workshops, and even your own online talk radio show.
The goal is to connect with people most likely interested in your work. So you find out where on the net they are located and you interact with them. The idea is to get a fan base so when your book is published you have a fan base already interested in your work. This makes perfect sense yet it does take time. Time doing some or a lot of all the ideas I listed above. And it takes organization.
So this is what I’m working on in addition to writing my poems. I’m quickly learning this whole process requires a major commitment from me and I look forward to providing poetry that encourages and inspires others. Poetry with a purpose is how I see it all.
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